I don’t usually call lip products “cute” — but Juju Fig from the rom&nd Juicy Lasting Tint line?

She’s adorable. She’s soft. She’s pink princess coded.

And I’m 100% in my sugar-glossy-lip girlie era thanks to her. 💖

Let’s start with the color: Juju Fig is a muted cool pink with a hint of mauve, like a fig milk tea that turned into lip magic. It’s sweet, soft, but grown-up. Not Barbie pink — think twilight café date pink. I swatched it on my hand and my heart literally fluttered. It’s that pretty.

I bought this because I was already a fan of the Juicy Lasting Tint formula, and I wanted a pink that would match my new pink nails (lol priorities). But this turned out to be one of those shades that instantly lifts your whole mood. I wear it and I feel polished, delicate, and like I’m starring in my own spring K-drama.

The shine is unreal. It’s not a gloss — it’s better. 

It’s that syrup-glazed, jelly-like finish that makes your lips look fuller without a single drop of stickiness. It feels light, cushiony, and gives the illusion of the healthiest, most hydrated lips ever. Like they just drank a liter of strawberry water.

And the best part? It’s not sticky at all. Like, not even a little. I’ve tried so many glossy tints that promise “glass lips” and just end up feeling tacky or goopy. This one? Weightless and smooth. It fades gradually but leaves behind a soft pink tint that still looks cute.

This is my second shade in the Juicy Tint line (I have Fig Fig too!), and I already know I’m collecting more. It’s one of those rare products that feels fun, functional, and flattering all in one.

If you’re a pink girlie, a soft girl, or just want to feel cute and sweet with one swipe —

Juju Fig is your girl. 💘✨