Okay, let’s talk about the full face in this pic — because I planned this look around the lilybyred Luv Beam Cheek Balm in #12 Hearty Pink Beige, and I’m lowkey obsessed with how it turned out.

This shade is one of those quietly powerful blushes — not super loud in the pan, but once it hits your skin, it just melts into the whole look. It’s pink, it’s a little beige, it has that almost rosewater softness to it — and it pulls the whole dewy-glam vibe together.

Here’s what I used for the rest of the look:

• Base: Mixsoon Bean Essence → Skin1004 Sunserum → Etude Double Lasting Serum Foundation (thin layer, buffed in)

• Concealer: The Saem Cover Perfection Tip (inner corners, around the nose)

• Blush: Luv Beam #12 (applied with fingers, slightly above cheekbones for lift)

• Powder: A light tap of Innisfree No Sebum Powder only on T-zone

• Highlighter: Dasique Pastel Glow Highlighter #01 Dewy Pink — on cheekbones, bridge of nose, inner corners

• Lips: Not rom&nd lol — I actually used Etude Fixing Tint in Mellow Peach with a glossy balm layered on top for that juicy, plump finish

The overall result was a glowy, bouncy-skin look with a lot of light reflection and soft tones. This blush especially helped create that seamless cheek-to-lip harmony without overpowering the face.

What I love about #12 is that it’s buildable, but never streaky. You can go soft for a fresh everyday look, or layer it up for a flushed glam face — and it never fights with your base or highlighter.

Honestly, I think this color is so underrated. If you’re into those muted pinks that go with everything, this is one of the best affordable cream blushes I’ve used in a while.