I wasn’t even planning to buy a new blush — but the second I swatched #02 Pure Beam, I was done. This color is so unique for a roadshop brand. It’s not just baby pink — it’s this cool-toned, grape-tinted strawberry milk shade that makes your whole face look brighter and cuter.

Most cool blushes lean too purple or too blue on my skin, but this one sits perfectly soft and fresh, almost like a real flush. In the picture, I layered it just once with my fingers — no brush, no sponge — and the color still came through beautifully. It gives that blurred, powdery-soft look, but with the glow of a balm.

Best of both worlds.

I also love how well it works with minimal makeup. I was wearing nothing but skin tint, brow gel, and lip balm in the photo — and this blush pulled everything together. It’s not “look at my blush!” obvious, but you notice how alive and youthful the skin looks.

Application-wise? So easy. I literally just dab-dab-blend, and it sets naturally without getting patchy. It’s got that dewy finish at first, but it settles into something more satin, which I prefer for longevity.

If you’re tired of the same coral/rose/nude cycle and want something fun but wearable — Pure Beam is it. I’m obsessed.