I did not expect to fall in love with this shade as quickly as I did. RD03 “Ambitious” is exactly what the name suggests — bold but not loud, confident but still wearable. It’s the type of red that elevates your whole face even on a no-foundation day. There’s a warmth in this color that somehow makes me feel like I tried harder with my makeup than I actually did.

The blurry pudding texture really does live up to its name. When I first dipped in, I expected something moussey, but this sits somewhere between a mousse and a balm — weightless, melty, and incredibly easy to blend. It almost melts into your skin upon contact, and the finish isn’t quite matte or dewy — it’s this soft-focus, natural blur that somehow makes my lips look smoother.

I mostly use it on my lips, but occasionally tap it on my cheeks when I want a flush of warmth. The payoff is strong at first swipe but still buildable. No patchiness, no dragging. Just seamless.

✨ Performance ✨

On the lips: It doesn’t dry out my lips or exaggerate the cracks, which is rare for anything claiming to be “blurry” or matte. It’s comfortable, slightly powdery once it sets, and doesn’t feel heavy or sticky. Longevity is decent — reapplication is easy without pilling.

On the cheeks: it spreads like watercolor — natural and effortless. I actually got compliments on my skin tone when I wore it as blush.

💡 Tips ✅

• Best applied with fingers or a small fluffy brush (especially for cheeks).

• I always prep my lips with a balm if I’m going for a full-lip look — it helps it grip better and prevents dryness.

• Try dabbing it lightly in the center of your lips and blending out for that “I just kissed someone” vibe.

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RD03 Ambitious made me realize I don’t need a dozen reds. Just one that works, effortlessly — and this is it. 

The kind of shade that makes you feel like yourself, but better. A forever repurchase for me.