Hey everyone! I had an interesting convo at work recently with someone from Korea, and it got me thinking. She hadn’t heard of brands like BOJ or COSRX, which totally surprised me! To be fair, she’s not super into skincare, but she did mention that Round Lab and Manyo are really popular over there.
So now I’m curious :
Which K-beauty brands are actually big and commonly used in Korea? Not just the ones we see pushed to the Western market, but the ones Koreans actually have in their bathrooms and vanities.
I tried checking the Olive Young bestseller lists, but the global site seems to cater more to international audiences, and I couldn’t really figure out how to view the actual Korean site.
Would love to hear from anyone who's been to Korea recently, lives there, or just has the tea!
9Comments-
Influencer2 days agoCheck the Korean Olive Young app (not the global one!) — that’s where the real rankings are Influencer1 day agoIs the English version available on the app?
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Influencer2 days agoI live in Seoul and yeah, BOJ and COSRX are more known among skincare geeks or export-focused stores. Most people here casually use brands like Torriden, Anua, Round Lab, and Isoi. Also Dr.G is lowkey huge! Influencer1 day agoGosh thank you so much!! Influencer1 day agoAlso Medicube and Goodal too
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Influencer2 days agoWait WHAT She hadn’t heard of COSRX? That really surprised me too lol. Influencer1 day agoYeah isn't it crazy? I was like 'even I (a fully American)know gir!!' Lol
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Influencer2 days agoTbh it depends on age group too
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Influencer2 days agoThis post is so real 😭 Like I used to think COSRX was THE Korean brand, but my friend in Busan was like 'that’s mostly for overseas.' Wild