There’s something oddly therapeutic about applying a hair mask when everything else in life feels just a little too loud. That’s what the Fino Premium Touch Hair Mask has become for me, a tiny anchor at the end of the week.

Every Sunday evening, I do a full reset. Clean sheets, slow playlist, and a hot shower with this buttery mask waiting at the end of it all. 

The texture is thick but not stiff, almost like softened shea butter, and it melts into my damp hair with that satisfying slip that makes detangling so much easier. I don’t section or overthink it; I just rake it through from mid-lengths to ends, tie my hair up loosely, and let it sit while I tidy my space or prep for the next day.

I’m not exaggerating when I say my hair feels completely different after. Softer, yes — but also somehow stronger? It doesn’t just feel like it’s coated in something glossy, it actually moves differently. There’s bounce again, and it dries with that healthy weight you usually only get after a salon treatment.

The scent isn’t perfumey or floral. It reminds me of clean fabric and warm light. It fades enough after rinsing that it won’t compete with your perfume, but close up, it’s just really comforting.

I used to think hair masks were all the same. Now I just think I hadn’t met the right one yet.

⸻

Routine Tip:

I use this on towel-dried hair post-shampoo (skip conditioner), then rinse with lukewarm water after 10–15 minutes. Once a week is plenty if your hair’s healthy, but I use it twice when my ends feel crispy from heat styling or too much sun.

Worth the hype. Worth the shelf space. Worth making time for.