Hey beauty lovers!
Today we’re spotlighting the K-beauty trailblazers that reached $75M in record time.
K-beauty brands are rewriting the playbook by hitting $75 million+ in annual sales faster than ever before.
From single hero products to channel-optimized strategies, here’s how these rising stars broke into the global big leagues.
💧 Torriden <Hydration Hero Goes Global>
The Dive-In Serum became a bestseller at Olive Young, then expanded across Asia and beyond.
Within just five years, Torriden scaled from local shelves to a $75M+ revenue milestone, proving the power of one strong hydration SKU.
🩹 Biodance <Peel-Off Mask Meets Amazon Power>
The Bio-Collagen Real Deep Mask went viral on TikTok and quickly climbed to Amazon’s No.1 spot in masks.
With sales tripling year over year, Biodance shows how viral-friendly formats + Amazon distribution can push a brand past tens of millions in sales.
🌿 Easydew – Medical Science Meets Glow
Leveraging its proprietary DW-EGF ingredient, Easydew launched targeted ampoules and cushions.
The brand surpassed $75M in just seven months of 2025, cementing its reputation as a science-backed K-beauty disruptor.
🧪 Dr. Melaxin – TikTok Shop Trailblazer
With its Peel Shot series, Dr. Melaxin became the first K-beauty brand to break out on TikTok Shop at scale.
Sales momentum quickly carried the brand past $75M globally, highlighting TikTok’s rise as a serious commerce engine.
🎨 Numbuzin & Fwee – Dual Power in Skincare + Color
Parent company Benow proved that you don’t need to choose between skincare and makeup.
Numbuzin’s functional toners and Fwee’s bold color products both surged, together driving revenues beyond the $75M mark across Korea, Japan, and North America.
📊 What Do They Have in Common?
Hero Products First – Each brand broke out thanks to a single must-have item that consumers couldn’t ignore.
Channel Optimization – Olive Young, Amazon, TikTok Shop each was
Global Viral Power – TikTok tutorials, Amazon reviews, and UGC made these products travel across borders instantly.
🔮 The Next Challenge
Now that these brands have reached the $75M milestone, the next step is sustainability.
They must expand beyond one-hit wonders into multi-category growth, diverse regional channels, and deeper brand storytelling to stay ahead in the global beauty race.
55Comments-
FemaleNormal15 days agoSteep growth is cool, I want proof it is more than a one-SKU story.
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FemaleOily15 days agoChannel play feels samey lately, surprise me with a new discovery path.
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FemaleSensitive15 days agoPlease share irritation and return stats by product, it helps trust.
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FemaleNormal15 days agoWeekend Amazon spikes are loud, show six-month sell through.
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FemaleSensitive15 days agoEGF talk is everywhere, list concentration and stability please.
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FemaleDry15 days agoCongrats on the milestone, now fix shade ranges for deeper tones.
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FemaleOily15 days agoHeat tests matter in my climate, show wear at 42 C not just studio.
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FemaleCombination15 days agoI like mini kits for trial, students can commit later.
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FemaleNormal15 days agoCushion refills build loyalty, simple and smart.
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MaleSensitive15 days agoUGC that teaches converts better than glossy ads, seed small creators.
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MaleNormal15 days agoSupply chain resilience matters, one warehouse is too risky.
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FemaleNormal14 days agoHero-first is fine, show me you can win chapter two with more categories.
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FemaleSensitive14 days agotorriden scaled fast, I need refill systems and boring ops to trust the growth.
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FemaleNormal14 days agoWeekend spikes look flashy, six month sell through decides if this is real.
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FemaleSensitive14 days agoI am cheering, but please publish irritation rates and return reasons by SKU.
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FemaleDry14 days agoBiodance looks like a rocket, removal guidance and barrier tips or I am out.
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FemaleOily14 days agoThis feels copy paste channel play, surprise me with a new discovery path.
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FemaleCombination14 days agoFWEE and Numbuzin together are cool, do not neglect deeper shade ranges in the US.
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FemaleSensitive14 days agoEasydew sounds science led, list DW EGF concentration and stability in plain words.
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FemaleNormal14 days agoDr. melaxin proves TikTok converts, teach safe use so returns do not spike.
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MaleNormal14 days agoCongrats on 75M, diversify warehouses, one flood and the cart dies.
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FemaleNormal14 days agoAmazon rank is loud, cohort repeat is louder, show it.
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FemaleCombination14 days agoI want minis with clear step cards, students can try without pain.
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FemaleOily14 days agoHeat tests at 42 C please, studio AC results mean nothing here.
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FemaleDry14 days agoI am skeptical, one hero can vanish, build two quiet staples right now.
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Non-binarySensitive14 days agoUGC that teaches beats glossy ads, seed micro creators who demo removal.
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FemaleNormal14 days agoGreat job, now stop calling everything clean, define solvents and allergens clearly.
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MaleOily11 days agoHeat tests at 42 C please, studio AC swatches tell me nothing about real wear.
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FemaleSensitive11 days agoTeaching UGC beats glossy ads, seed micro creators who demo removal and patch testing well.
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MaleCombination10 days agoTorriden scaled fast, do they have refills and batch tracking or is this just sprint mode?
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FemaleSensitive10 days agoTikTok converts for Dr. Melaxin, how often can Peel Shot be used without overdoing it?
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FemaleOily9 days agoThis channel recipe feels copy paste, surprise me with a new discovery route beyond Olive Young, Amazon, TikTok.
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Non-binaryCombination8 days agoFwee color is hot, great, make sure complexion launches keep undertones intact across the range.
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FemaleNormal8 days agoAmazon chart pops are noisy, show 6-month cohort repeat and LTV by channel please.
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MaleNormal8 days agoCongrats, diversify warehouses, one flood or strike and the carts die in minutes, you betcha.
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MaleNormal7 days agoWow, that's wild.
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FemaleDry6 days agoTORRIDEN hit 75M, now prove the boring ops like forecasting, QA, and service can keep pace.
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MaleNormal6 days agoAmazon rank is loud, cohort LTV is louder, publish it or I ain't convinced.
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MaleNormal6 days agoEasyDew reads clinical, can y'all list DW EGF concentration and real stability windows?
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FemaleCombination5 days agoNumbuzin plus fwee looks balanced, deeper shade maps for darker US tones would be respectful.
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FemaleNormal5 days agoI'm impressed, I still want SKU-level return reasons and irritation rates to trust the scale.
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MaleSensitive5 days agoBiodance is all over my feed, are there clinicals on that peel off finish or just vibes?
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FemaleDry4 days agoI'm skeptical, one hero can vanish overnight, build two quiet staples now for resilience.
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FemaleNormal3 days agoI want minis with clear step cards so students can test, then commit without hurting the wallet.
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FemaleSensitive3 days agoBiodance leaned into masks hard, please add removal steps and barrier repair recs on the PDP today.
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FemaleCombination1 day agoNumbuzin plus FWEE show balance across skin care and color, please expand deeper shade maps.
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FemaleOily1 day agoMilestone framing = motivating tbh.
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FemaleSensitive1 day agoMarketplace vs DTC contribution curious split.
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MaleNormal20 hr. agoEasydew crossed 75 million fast, I want evidence beyond clinic talk, show blinded trials if you can.
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FemaleNormal18 hr. agonumbuzin toners are everywhere at @cosme, I hope formulas stay consistent across regions.
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MaleNormal15 hr. agoAmazon rank spikes are noisy, show 90 day repeat rates and cohort LTV so we can see real traction.
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FemaleOily14 hr. agoCurious what % is marketplaces vs DTC lift rn.
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FemaleNormal11 hr. agoThis milestone framing is so motivating love the energy.
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FemaleDry7 hr. agoDR MELAXIN pricing is high for students, mini sizes would help trial without regret.
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FemaleSensitive6 hr. agoQuarterly checkpoints would make tracking easy.